
MusicCast has been designed to work on your existing home WiFi and Ethernet networks. MusicCast is Yamaha’s new ecosystem that promises to bring music to every room in your home wirelessly. All I can say is that I came away incredibly impressed. Yamaha invited me to an in-depth, hands-on sneak-peek of their MusicCast at their offices on 5th Avenue in New York on Friday, August 14th. That may all change with Yamaha’s announcement of their new MusicCast Wireless Music System.

Suffice to say, no company to date has been able to match Sonos’ incredible ease of use seamless integration with streaming music services ease of expandability and decent sound quality. The reasons why they failed have been many. Over the years, several companies have tried to dethrone Sonos’ unrivaled dominance without success. If you’re wondering about Bose, they own less than 4%. Consequently, Sonos now owns over 90% of the market share. Even though Sonos didn’t provide custom integrators with their accustomed markup margins, the product’s ease of use and functionality quickly forced integrators to make Sonos one of their go-to products for wireless whole-home audio. Using WiFi and a slick app you could stream audio to Sonos-branded speakers and even connect your Sonos streams to your HiFi system. Several years ago, Sonos became a spouse’s dream and turned the custom-installer industry on end with its expandable, wireless audio system. Traditionally, installing a high-quality whole-house audio system involved an expensive receiver or separates, multizone amplifiers, custom-installed cabling, and a home automation system to control everything.

One of the holy grails of audio is whole-house music.

Can Yamaha dethrone Sonos at their own game?
